AI Search Optimization for MSPs: A Guide to AEO and GEO
45% of B2B buyers surveyed by Gartner used generative AI during a recent purchase, primarily to research vendors and products. For managed IT service providers, that creates another opportunity to reach businesses evaluating their next technology partner. Your prospects can discover you through Google, ask ChatGPT to compare providers, and use Claude to evaluate their […]
How to Measure the Success of Generative Engine Optimization Campaigns
To measure the success of generative engine optimization campaigns, track three layers: visibility, traffic, and conversions. You need to know whether AI platforms recommend your business, whether those recommendations bring people to your website, and whether those visitors become qualified leads. Each layer answers a different question. Prompt tracking measures your presence in relevant AI […]
Step-By-Step Guide On What to Do After Keyword Research
After completing keyword research, the next steps are to: The goal is to turn a spreadsheet of keywords into an actionable SEO strategy. Keyword research tells you what people search for, while the steps that follow determine whether those searches ultimately lead people to your website. 1. Group Related Keywords Into Topics The first step […]
Where to Include City Names for Local SEO in Blogs (and How Often)
If you want a blog post to rank locally, you need to know where to include city names for local SEO, and the answer is a lot more specific than “sprinkle it in a few times.” After years of doing local SEO for MSPs and IT service providers, I’ve landed on six places that matter […]
Answer Engine Optimization vs. SEO vs. Generative Engine Optimization: What’s the Difference?
Type a question into Google and you might get a list of links, an AI-written summary at the top of the page, or both. Ask ChatGPT the same question and you get a conversational answer that may recommend a few companies by name. SEO, answer engine optimization (AEO) and generative engine optimization (GEO) are three […]
3x MRR Growth with this MSP Search Engine Optimization Strategy
Introduction
Every day, hundreds of people are searching for IT services in your local market. Many of whom have cash in hand and are looking for a partner they can trust to hold the keys to their IT environment. A strong MSP search engine optimization strategy ensures your business captures these high-intent buyers before your competitors do.
Is Story Brand Good for SEO? A Practical Breakdown for B2B Marketers
Summary
Is Story Brand good for SEO? Yes. Here are the 6 reasons why it should play a role in your search engine optimization strategy.
Guide to Managed Service Provider Content Marketing
Executive Summary
For managed service providers, content marketing can generate thousands of dollars in net-new monthly recurring revenue. Every month, dozens of ready-to-buy businesses in your city are actively searching for IT services. A strong content marketing strategy is what separates the MSP owner who books sales meetings while on vacation from the one who has to make hundreds of cold calls to land a single conversation.
How to Create a Google My Business Profile Without Physical Address
Steps to Create a GMB Profile With No Physical Address
Here’s the step-by-step process to create a Google My Business (GMB) profile without a physical address:
Google Business Profile Optimization Checklist for 2026
A step-by-step Google Business Profile optimization checklist for 2026 that helps local businesses rank higher, pull in more customers, and turn searchers into buyers.