The story behind DYAD

About us

We empower business owners to take control of their growth journey. By building and implementing a reliable marketing engine, we ensure consistent lead generation and conversion, driving predictable business growth.

OUR MISSION

Build marketing engines that control revenue velocity

Businesses can grow without marketing, much like a boat can drift without an engine. However, without it, neither can control their direction or the speed at which they reach their destination.

What our clients experience

- Control over the speed and direction of growth
- Lower customer acquisition costs
- Predictable lead generation

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Meet the team

Co-founder

Tera McCarron

Managing Director, Creative

Starting out as a social media manager at a local SMB years ago, Tera discovered the powerful impact that social media can have. Fueled by a passion for creativity, she has cultivated a diverse skill set in social media management, brand strategy, paid ads, videography, and photography.

Inspired to make a meaningful difference, DYAD was founded to assist businesses grow profitably with marketing.

Meet the team

Co-founder

Tanner McCarron

Managing Director, Strategy

With over 10 years of experience in growing small businesses with sales and marketing initiatives, Tanner is a seasoned leader in the field. In his career he has successfully owned, operated, and sold his own business. His expertise includes building and executing go-to-market plans for both B2C and B2B business models with above industry standard profitability.

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