MSP Lead Generation Services
Scale MRR growth with our MSP lead generation services.
Predictably scale MRR by attracting a steady flow of qualified prospects looking for a new IT service provider through search, retargeting ads, and content marketing.
Rated 5 of 5 stars
The Problem
Referrals built your MSP. But they can’t get you to the next million in ARR.
Primary method for MSP lead generation
Share of usage by primary channel
Referrals
53%
SEO
21%
Cold outreach
18%
Events/Webinars
5%
Other
1%
Referrals come when they come, not when you need them.
53% of MSPs say client referrals and word of mouth are their top growth channel. That works until you have a growth target to hit. You can’t predict when the next referral will land, how big the client will be, or whether they’ll fit your ideal customer. One slow quarter and your pipeline is empty, with no way to switch it back on.
The Solution
MSP Lead generation designed to attract a consistent flow of qualified prospects.
94% of B2B buyers use AI and search when evaluating potential IT service providers. Our MSP lead generation services are designed to influence every stage of the buying journey, from initial discovery to final decision, positioning your MSP as the go-to provider in your market. We start by building visibility across Google and AI search platforms, putting your MSP in front of buyers actively searching for IT services. From there, we build an audience of in-market prospects and engage them through an omnipresent retargeting and nurturing campaign that reaches decision-makers across the entire buying committee. This ensures buyers repeatedly see who you are, what sets you apart, and the proof to back it up. The result? Leads generated through our program close at a 200% higher rate than leads from other acquisition channels.
Features
Dominate every digital marketing channel. Establish your MSP as the default option.
Our MSP lead generation program reaches buyers across the digital marketing channels they use, maximizing your MSP’s visibility and influence throughout the buying journey.
01
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Organic SEO
Rank in Google for the high-intent searches businesses make when they’re replacing their IT provider.
- High-intent keyword research
- Service and industry pages built to rank
- On-page and technical SEO
- Authority building with IT-industry backlinks
02
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Local SEO
Show up in the map pack when buyers search for an MSP in your city.
- Google Business Profile optimization
- Location pages for every area you serve
- Review generation and management
- Local citations and directory listings
03
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AI search visibility
Get your MSP named when buyers ask ChatGPT, Claude, Gemini or Grok which providers to shortlist.
- Visibility tracking across the major AI platforms
- Content structured to be cited in AI answers
- Brand mentions on the sources AI tools trust
04
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Reddit marketing
Get your MSP into the Reddit conversations buyers read when they compare IT providers, and that AI tools often pull their answers from.
- Seeded threads on the questions buyers ask
- Local community engagement in your city’s subreddits
- Expert answers from a credible, established account
- Brand mentions monitored and responded to
05
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Google Ad Words
Capture buyers who are ready to talk now, while your organic rankings build.
- Google Ads campaigns built around buyer keywords
- Landing pages designed to convert
- Call and form conversion tracking
- Ongoing bid and budget management
06
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LinkedIn retargeting ads
Stay in front of site visitors, and the other decision-makers at their company, after they leave your site.
- LinkedIn ads aimed at the whole buying committee
- Retargeting on Meta and Google
- Ad creative and messaging
- Audiences built from your site traffic
07
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Content Marketing
Publish the articles, guides and case studies that answer buyers’ questions, build trust, and turn early researchers into leads.
- Articles that answer the questions buyers search
- Guides and case studies written for your buyers
- Gated downloads that capture new leads
- Every new lead sent straight to your CRM
08
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Email marketing
Keep your MSP top of mind with emails that move new leads toward a meeting.
- Automated nurture sequences
- Copy written in your brand’s voice
- Clear calls to book a meeting
Together we'll help you dominate your market in 3 steps.
Phase 1
Website Setup
Build or optimize your website to create the foundation needed to generate visibility, traffic, and new opportunities.
Phase 2
Obtain Visibility
Deploy an aggressive SEO/AEO campaign to outrank your competitors and obtain visibility from in-market buyers.
Phase 3
Omnipresent Retargeting
Stay in front of qualified traffic across the web with retargeting ads that position your MSP as a trusted voice in the market.
Lead Generation Case Study
$500k pipeline in 90 days with our MSP lead generation services.
Dyad Marketing partnered with a Minneapolis-based MSP to implement an aggressive lead generation campaign. Rather than spending tens of thousands per month on paid search, we leveraged an aggressive SEO and AEO strategy to attract in-market buyers and position the client as a trusted voice in the local market. Within 90-days, the campaign generated over 30 qualified leads contributing to $500k in pipeline.
- $500k in qualified revenue
- 39 qualified leads generated
- Search everywhere optimization
- Retargeting ads via Google and LinkedIn
MSP lead generation pricing programs designed for every stage of growth.
Launch
For MSPs with <5 employees, who have limited budgets and need fast ROI.
$500
per month + pay per meeting
Overview
Our Launch program features a performance-based SEO model with a fixed monthly investment of $500/month + a pay-per-lead model for upside acquisition.
Our team will build and rank a new website to support lead-generation initiatives for your brand.
Results
Most MSPs rank in the top 3 within 60 days and start generating their first qualified meetings around month 3. Lead volume varies by market size. Average lead production is 3-12 qualified leads per month.
What we deliver
- Rank one location
- Target one main service
- New website and updated branding
- Local SEO
- Organic SEO
- Call tracking
- Emailed performance report
Dominate
For MSPs with a sales team that want to dominate their local market.
$3,500
per month
Overview
Our Dominate program comprises aggressive SEO and AEO tactics designed to rank your brand in the local pack and organic SERPs. The Dominate program uses 2-3 partner domains, as well as an active presence on Reddit, to occupy additional SERP positions. In addition, the Dominate program features LinkedIn ads to retarget website visitors.
Results
Most MSPs rank in the top 3 within 60 days and start generating their first qualified meetings around month 3. Lead volume varies by market size. Average lead production is 6-24 qualified leads per month. At full effectiveness, our clients in the Dominate program occupy up to 5 of the 10 organic positions in a SERP, contributing to a near 50% CTR for all incoming traffic.
What we deliver
- Rank one location
- Target multiple services
- Local SEO
- Organic SEO
- Call tracking
- Monthly performance meeting
- Reddit SEO
- 2-3 partner domains
- LinkedIn retargeting ads
Scale
For MSPs that want to grow aggressively by generating leads in multiple cities.
$5,000
per month
Overview
Our Scale program is designed for MSPs that want to aggressively grow and take down an entire state or major metropolitan area. It contains all of the features of the Dominate program multiplied across every target city.
Results
Most MSPs rank in the top 3 for all locations within 120 days and start generating their first qualified meetings around month 2. Lead volume varies by market size. Average lead production is 12-48 qualified leads per month.
What we deliver
- Rank multiple locations
- Target multiple services
- Local SEO
- Organic SEO
- Call tracking
- Monthly performance report
- Reddit SEO
- 4-6 partner domains
- LinkedIn retargeting ads
- Meta retargeting ads
Frequently asked questions.
Common questions MSPs ask about our lead generation services and pricing.
What kind of results can I expect from working with Dyad Marketing?
Most of our MSP lead generation clients produce 4 to 12 qualified leads a month. At a 25% close rate, that’s 1 to 3 new managed services clients signed every month. MSPs in larger markets can generate 24 or more qualified leads a month.
What guarantees do you offer on lead generation?
We split the cost of your program with you until your first qualified lead comes in. A lot of MSP marketing agencies offer guarantees that are vague on the details and only kick in after a five-figure upfront commitment. Ours is simple: until your first qualified lead arrives, you only pay half the program cost. Smaller MSPs that have never invested in marketing can get started for a fraction of the cost, so together we can establish the channel and demonstrate ROI before scaling.
How fast can we launch and see results?
Most of our clients reach the top of Google within 60 days and generate their first qualified lead within 90. Lead generation can be sped up further with paid ads, which can bring in initial leads within the first few weeks.
What types of leads can your MSP lead generation services produce?
Our campaigns regularly bring in large six-figure deals with businesses of 100 or more seats. We build every campaign around your ideal client profile (ICP), so the leads coming in match the size and type of business you actually want to serve. We’ve run campaigns for small MSPs in cities of a few hundred thousand people and for MSPs in two of the most competitive markets in the country, Los Angeles and New York City.
Can you identify our website visitors and reach out to them?
Yes. Most buyers browse your website and leave without filling out a form, and we can turn many of those anonymous visits into conversations. Using RB2B, we identify the people visiting your site, including their name, company and LinkedIn profile. That visit triggers an automated workflow that sends their details to Clay, where we enrich the contact and use AI to write outreach personalized to them and the pages they viewed.
From there, outreach goes out on two channels at once: cold email through Instantly and LinkedIn outreach through HeyReach. Prospects hear from you while your MSP is still fresh in their mind, not weeks later.
Unlike agencies that buy a generic database and blast the same message to thousands of contacts, we only reach out to businesses that have already shown interest by visiting your site. That’s what makes these quality MSP leads: they know who you are, and the message speaks to what they were looking at.
We build and manage the full workflow, so you don’t need to learn a new platform or hire someone to run outreach. The result is a system that helps you generate consistent meetings and keeps your sales pipeline full between the inbound leads coming from search and ads.
Take your MSP to the next level. Partner with DYAD today.
Stop relying on repeat referrals as your only source for growth. Partner with DYAD and start closing net-new MRR from inbound marketing.
