MSP AEO, GEO and AI Search Visibility Services
Get your MSP recommended when buyers ask AI who to hire.
Become a top recommendation in ChatGPT, Gemini, Claude, Perplexity and Google’s AI answers when businesses in your market look for a new IT provider.
Rated 5 of 5 stars
The Problem
Buyers ask AI for a shortlist. If your MSP isn’t on it, you’re out.
B2B buyers using AI in purchase decisions
Share of B2B buyers, by year
2022
2%
2023
20%
2024
89%
2025
95%
The shortlist is set before the first sales call.
94% of B2B buyers used an AI tool like ChatGPT during their last purchase, and 95% of the time, the vendor they chose was already on their Day One shortlist. In our research, AI answers usually name five or six MSPs and clearly favor one or two. If yours isn’t one of them, you don’t get the call, and you never find out you were in the running.
The Solution
AI visibility makes your MSP the answer, not just a search result.
AI tools don’t recommend MSPs from memory. When a buyer asks for the best IT support in their city, the AI runs several web searches behind the scenes (query fan-out), reads the pages that come back, and builds its recommendation from them. Our AEO and GEO services put your MSP in the sources it finds: your own service, location and industry pages, and the listicles, reviews and press it trusts most. With 84% of AI citations coming from third-party sources, we work on both.
Platforms
Get recommended on every AI platform your buyers use.
Each AI platform searches a different index and favors different sources. One study found Claude’s results overlap with ChatGPT’s only about 20% of the time, so showing up on one doesn’t mean you show up on the others. We tailor your visibility to how each platform finds and chooses MSPs.
01
/ 06
ChatGPT
The most-used AI assistant, and often the first place buyers ask for a shortlist. OpenAI says ChatGPT passed 1 billion weekly users in 2026.
- Index: Bing, plus OpenAI’s own crawler
- Runs several searches, then cites the pages it reads
- We make sure OAI-SearchBot can crawl your site
- We earn the listicles and reviews it cites in your market
02
/ 06
Google AI Overviews and AI Mode
AI answers at the top of Google itself. Google says AI Overviews reach 2.5 billion users a month, and AI Mode has passed 1 billion.
- Index: Google Search
- AI Mode fans each question out into related searches
- We rank your service, location and industry pages for those searches
- We grow the Google reviews and rating it reads
03
/ 06
Gemini
Google’s AI assistant, built into Android, Chrome and Workspace. Google says the Gemini app passed 1 billion monthly users in August 2026, up from 400 million in May 2025.
- Index: Google Search
- Grounds its answers in live Google results
- Your Google rankings and reviews carry straight over
- We build the directory and review profiles it checks
04
/ 06
Claude
Anthropic’s AI assistant, popular with business users. Anthropic says Claude’s daily users more than tripled in early 2026.
- Index: Brave Search, plus Anthropic’s own crawler
- Its results overlap with ChatGPT’s only about 20% of the time
- We make sure Claude-SearchBot isn’t blocked by Cloudflare or your firewall
- We get your key pages indexed in Brave, not just Google and Bing
05
/ 06
Perplexity
An AI search engine that cites its sources in every answer. Its CEO said it handled 780 million queries in May 2025, growing more than 20% a month.
- Index: Perplexity’s own crawler
- Answers from a live web search, with numbered citations
- We make sure PerplexityBot and Perplexity-User can reach your site
- We publish specific, up-to-date pages worth citing
06
/ 06
Microsoft Copilot
Built into Windows, Edge and Microsoft 365, so buyers can ask it right at their desk, where IT decisions get made.
- Index: Bing
- Shares Bing with ChatGPT, so Bing visibility pays off twice
- We get your key pages indexed in Bing quickly
- We build the third-party mentions it pulls into answers
Get your MSP recommended by AI in 3 phases.
Phase 1
Target and Baseline
We turn your services, locations and industries into the prompts buyers actually ask AI, then measure where your MSP shows up today on every major platform: how often you’re named, your position, sentiment, the competitors named and the sources cited.
Phase 2
Build and Earn
We build the service, location, industry, pricing and case study pages AI looks for, add specific proof points like review ratings and response times, and earn the third-party mentions it trusts most: listicles, reviews and PR.
Phase 3
Measure and Refine
We track your share of AI answers, AI referral traffic and branded search, and ask every new lead how they found you, so you can see what AI visibility is worth. Then we double down on what’s working.
AI Visibility Case Study
From 30% to 50% share of AI answers in 3 weeks.
DYAD partnered with an MSP in Spokane, Washington to get it recommended more often when local businesses ask AI for an IT provider. We tracked 22 buyer prompts across six AI platforms, set a baseline, then worked on the pages and third-party sources those platforms were citing. Within three weeks, the MSP’s share of AI answers rose from 29.8% to 49.7%, and the campaign has since been tied directly to a six-figure deal.
- Share of AI answers up from 29.8% to 49.7%
- 22 buyer prompts tracked
- Six AI platforms monitored
- Six-figure deal won through AI visibility
MSP lead generation pricing programs designed for every stage of growth.
Launch
For MSPs with <5 employees, who have limited budgets and need fast ROI.
$500
per month + pay per meeting
Overview
Our Launch program features a performance-based SEO model with a fixed monthly investment of $500/month + a pay-per-lead model for upside acquisition.
Our team will build and rank a new website to support lead-generation initiatives for your brand.
Results
Most MSPs rank in the top 3 within 60 days and start generating their first qualified meetings around month 3. Lead volume varies by market size. Average lead production is 3-12 qualified leads per month.
What we deliver
- Rank one location
- Target one main service
- New website and updated branding
- Local SEO
- Organic SEO
- Call tracking
- Emailed performance report
Dominate
For MSPs with a sales team that want to dominate their local market.
$3,500
per month
Overview
Our Dominate program comprises aggressive SEO and AEO tactics designed to rank your brand in the local pack and organic SERPs. The Dominate program uses 2-3 partner domains, as well as an active presence on Reddit, to occupy additional SERP positions. In addition, the Dominate program features LinkedIn ads to retarget website visitors.
Results
Most MSPs rank in the top 3 within 60 days and start generating their first qualified meetings around month 3. Lead volume varies by market size. Average lead production is 6-24 qualified leads per month. At full effectiveness, our clients in the Dominate program occupy up to 5 of the 10 organic positions in a SERP, contributing to a near 50% CTR for all incoming traffic.
What we deliver
- Rank one location
- Target multiple services
- Local SEO
- Organic SEO
- Call tracking
- Monthly performance meeting
- Reddit SEO
- 2-3 partner domains
- LinkedIn retargeting ads
Scale
For MSPs that want to grow aggressively by generating leads in multiple cities.
$5,000
per month
Overview
Our Scale program is designed for MSPs that want to aggressively grow and take down an entire state or major metropolitan area. It contains all of the features of the Dominate program multiplied across every target city.
Results
Most MSPs rank in the top 3 for all locations within 120 days and start generating their first qualified meetings around month 2. Lead volume varies by market size. Average lead production is 12-48 qualified leads per month.
What we deliver
- Rank multiple locations
- Target multiple services
- Local SEO
- Organic SEO
- Call tracking
- Monthly performance report
- Reddit SEO
- 4-6 partner domains
- LinkedIn retargeting ads
- Meta retargeting ads
Frequently asked questions.
Common questions MSPs ask about AEO, GEO and AI search visibility.
What’s the difference between SEO, AEO and GEO?
SEO gets your pages ranked in search results. AEO (answer engine optimization) and GEO (generative engine optimization) get your MSP named inside AI answers. That means ChatGPT, Gemini, Claude, Perplexity, Microsoft Copilot, and Google’s AI Overviews and AI Mode. The three overlap: AI tools search the web before they answer, so strong rankings feed AI visibility. But AI also leans heavily on what other sites say about you, so AEO and GEO go beyond your own website to listicles, reviews and PR.
How does AI decide which MSPs to recommend?
AI tools don’t recommend MSPs from memory. They search the web first, read the results, and build their answer from what they find. When we asked AI for the best IT support for accounting firms in Spokane, it ran searches like “IT support for accounting firms Spokane WA” and “Spokane managed IT services CPA firms reviews”, checked Google and Clutch reviews, and looked up IRS Publication 4557 to judge which MSPs met accounting firms’ data security requirements. In a study of more than 25 million prompts, Muck Rack found that 84% of AI citations came from third-party sources rather than the brand’s own website. That’s why we work on both.
Which AI platforms do you optimize for?
We optimize for ChatGPT, Google AI Overviews and AI Mode, Gemini, Claude, Perplexity and Microsoft Copilot, and we track Grok too. Each one retrieves from a different place. Gemini, AI Overviews and AI Mode use Google’s index. ChatGPT uses Bing plus OpenAI’s own crawler, and Copilot uses Bing. Claude uses Brave Search plus Anthropic’s crawler, and Perplexity runs its own crawler. Showing up on one doesn’t mean you show up on the others, so we track and optimize for each.
How do you measure AI visibility?
We run the prompts your buyers ask through an AI visibility tool on every major platform and track how often your MSP is named. We also track your position in each answer, the sentiment, the competitors named alongside you, the sources AI cites and the fan-out searches it runs. To connect visibility to revenue, we track AI referral traffic in GA4, direct traffic and branded search, and we ask every new lead how they heard about you and log it in your CRM.
How long does it take to see results?
Our AI visibility playbook runs on a 90-day plan, and some gains show up much sooner. For an MSP in Spokane, share of AI answers rose from 29.8% to 49.7% in three weeks. Results depend on your market and where you’re starting from, so we set a baseline in the first two weeks and report on the change from there.
Could my website be blocking AI search?
Possibly. Since July 2025, Cloudflare has blocked known AI crawlers by default on new domains, and Cloudflare sits in front of about a fifth of the web. If AI search bots can’t reach your site, they can’t cite it. We check that the search bots for ChatGPT (OAI-SearchBot and ChatGPT-User), Claude (Claude-SearchBot and Claude-User) and Perplexity (PerplexityBot and Perplexity-User) are allowed. Blocking training bots such as GPTBot or ClaudeBot is a separate decision and doesn’t remove you from AI search answers.
Do I still need SEO if I invest in AI visibility?
Yes. AI visibility is built on search visibility. ChatGPT and Copilot pull from Bing, and Gemini and Google’s AI answers pull from Google, so pages that rank well are more likely to be retrieved and cited. Buyers check, too: 63% of B2B buyers who used AI tools checked what the AI said on Google Search. That’s why our AI visibility work sits alongside SEO rather than replacing it.
Get your MSP recommended by AI. Partner with DYAD today.
Your next client is already asking AI which MSP to hire. Partner with DYAD and make sure your name is in the answer.
