Build a brand your prospects trust with MSP social media.
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Tired of wasting money on social media that doesn't contribute MRR?
Most MSPs rely on company pages instead of founder-led content and publish the wrong types of posts, leading to low engagement and no real growth. As a result, social media becomes an expense rather than a growth channel.
We’ll help you use founder-led marketing to build awareness and generate read-to-buy leads.
On average, posts from individuals on LinkedIn get 3X more engagement compared to company pages. People buy from people. Social media is designed to help individuals build relationships at scale, and our done-for-you service makes sharing insightful, educational content simple and consistent.
STEP 1
Build a list of target accounts
We manually research and vet every account in your target market to build a focused list of 500+ high-value companies. From that list, we identify 3 to 5 key decision makers at each company who are directly involved in the IT buying process. This becomes the precise audience your content is built to attract and convert.
STEP 2
Monthly founder interview
Next, we develop a content plan tailored to your target audience, starting with a strategic list of questions your prospects genuinely care about. During your monthly one-hour interview, we cover 2 to 3 of these questions, which then become the foundation for all the content we produce.
STEP 3
Post and engage
Once the content is drafted and approved, we publish it on the founder’s profile. We typically recommend 4 to 12 posts per month. In addition to posting, we manually reach out and engage with your target list to further accelerate follower growth.
What our program includes
Founder-led LinkedIn turns your personal brand into your strongest growth channel. Our program creates a steady flow of relevant, high-trust content and conversations that pull the right prospects into your world and move them naturally toward revenue. Each component compounds over time to become a reliable engine for long-term growth.
Founder-led thought leadership
We position your founder as a credible industry voice that builds trust and shortens the sales cycle before prospects ever book a call.
Educational high-converting content
We create content that teaches, earns attention, and naturally moves qualified buyers toward your offer without sounding like an ad.
Podcast-style interviews
Our monthly interviews are designed to capture your thought leadership so we can broadcast your knowledge and expertise to the exact audience that matters most.
Authentic social media engagement
Our team will engage with prospective and existing followers to build trust and long-term relationships.
Drive revenue with results
you can count on
Increase in impressions compared to LinkedIn strategies without founder-led content
Average number of new followers gained in 12 months
Higher closing rate from leads sourced from organic social media
Schedule a free marketing assessment
MSP Social Media Strategy
A strong MSP social media marketing strategy starts with clarity and consistency. If you’re just getting started with social media, think of it as an extension of your overall growth plan—not a random posting exercise. The goal is to build a repeatable social media strategy across the right social media platforms, sharing practical insights that demonstrates your expertise and answers real questions your audience already has. When done well, social content helps increase your brand visibility long before someone is ready to buy.
From there, social becomes a supporting engine for lead generation. Short-form posts can drive traffic to a longer YouTube video, downloadable resource, or case study that speaks directly to potential clients. Over time, this creates familiarity and trust, so when buyers enter a decision-making cycle, your MSP isn’t just another option—it’s the one they already recognize and respect.
YOU MAY NEED TO KNOW
Frequently Asked Questions
Which ad formats are best for MSPs?
Document ads consistently perform best for MSPs, especially when they’re built around a specific industry vertical and a clear pain point. Guides, checklists, and short reports work well because they provide real value and give prospects a reason to engage without forcing a sales conversation too early.
Will DYAD make all of our ads and landing pages?
Yes. As part of our service, DYAD creates all ad creative and landing pages for you. That includes document ads, dynamic ads, text ads, and conversation ads. We handle the strategy, copy, design, and build—so your team can stay focused on sales and delivery.
How long does it take to see results from LinkedIn ads?
Most MSPs start seeing engagement and early leads within the first 30–60 days. That said, LinkedIn ads are best viewed as a pipeline-building channel. The real payoff comes from consistent visibility with high-value accounts over time, not overnight wins.
Do LinkedIn ads work with small ad budgets?
Yes—when done correctly. MSPs don’t need massive budgets to be effective on LinkedIn. We focus on tight account lists, clear targeting, and high-intent content so every dollar is spent reaching the right people, not a broad audience.
Who should we target with LinkedIn ads?
We typically target decision-makers and influencers within your ideal accounts, such as CEOs, COOs, CFOs, and IT leaders. This ensures your ads are seen by the people actually involved in buying decisions, not just end users.