B2B MARKETING FOR HIGH-TICKET SALES
account-based-marketing
Higher response rates
Experience larger
deal sizes
Experience a shorter
sales cycle
More revenue generated
from marketing
The challenge
Buyers dont
trust you
Buyers need your offering but dislike feeling sold to, as it often seems you don't have their best interests in mind. A canyon exists between your solution and the pain buyers experience, and the only bridge that can cross this canyon is trust.
Buyers need to trust your ability to solve their pain.
Trust is why people are 90% more likely to buy from a brand recommended by a friend. The goal of sales and marketing is to build a bridge of trust between your brand and potential buyers.
Activities that breakdown trust:
- Inconsistent messaging across sales and marketing.- Generic repurposed content that doesn't help the buyer.
- Campaigns that engage only part of the buying committee.
THE SOLUTION
Build Trust with
ACCOUNT-BASED MARKETING
Account-based marketing (ABM) is an effective and fast way to build trust with buyers. In ABM, sales and marketing teams work together to engage a specific list of accounts and individuals using industry and function-specific content and messaging.
Activities that build trust:
- Deliver content buyers find valuable.- Personalize messaging for each member of the buying committee.
- Engage buyers across multiple channels with sales and marketing.