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CASE STUDY

$500k of Pipeline Generated in 90-Days with SEO

The story of how we helped an MSP generate over $500k in pipeline in 90 days with SEO.
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Summary

By using Founder-Led Marketing™, we positioned our client as the go-to authority in their market. As a result, we were able to outrank our competitors and capture several high-value leads. 
  • $500k in qualified pipeline generated in 90 days
  • 12 new "money keywords" in position #1
  • Full-funnel content strategy fueled by Founder-Led Marketing™
  • LinkedIn retargeting ads
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Background

Services: SEO, LinkedIn Ads, Website Design

Industry: IT Services, Technology

A Minneapolis-based MSP had an ambitious goal: to double in size through organic growth, driven entirely by sales and marketing. The company had about 40 employees and a strong reputation in the city. However, there was one challenge: initially, all of its leads came from repeat referrals. To grow predictably, the MSP needed a consistent source of high-quality leads.

  • Double in size organically
  • Build local brand awareness
  • Develop a predictable lead generation source
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Pain Points

For years, the MSP had worked with a generalist SEO agency that wasn't experienced in the MSP industry. As a result, the implemented SEO strategy struggled to deliver a positive ROI. Months would go by without a single lead. Frustrated, the MSP reached out to us for help.

  • Generic SEO strategy not tailored for MSP industry
  • Poor ROI from SEO campaigns
  • Improper geo-based keyword targeting
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Solution

What the MSP needed wasn’t another generic SEO campaign. It needed a strategy tailored to how MSP buyers actually evaluate providers.

Because we specialize in search engine marketing for MSPs, we developed a clear plan to outperform local competitors. Our strategy centers on extracting Founder Insights—real stories and experiences from the team—and turning them into content that builds trust and drives visibility across search and AI platforms.

  • Founder-Led SEO
  • Proven MSP SEO playbook
  • Visibility in Google, ChatGPT, and other search platforms
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Results

Within 90 days, the campaign generated $500K in pipeline, with high-quality leads booking weekly meetings with the MSP’s sales director. Prospects range from small firms to multi-site organizations, but all share two key traits: they have a budget and trust the client from the start.

  • $500k in pipeline generated in 60-days
  • Consistent lead generation
  • Qualified ready-to-buy leads

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