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CASE STUDY

36 MQLs Generated in 120-Days with Paid Ads

The story of how we helped an MSP generate 36 MQLs in 120 days with paid ads.
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Summary

By using Founder-Led Marketing, we positioned our client as the go-to authority in their market. As a result, we were able to generate 36 leads from high-value accounts on LinkedIn. 
 
  • 36 marketing qualified leads generated in 120 days.
  • Over $120k in attributed pipeline from LinkedIn. 
  • 200+ new followers
  • Full-funnel content strategy fueled by Founder-Led Marketing
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Background

Services: Organic LinkedIn, LinkedIn Ads, Content Marketing

Industry: IT Services, Technology

A San Francisco-based MSP had a tight product-market fit, focusing on startups in the Bay Area. The company's founders came from the startup world, which contributed to early success through repeat referrals. But, to grow predictably, the MSP needed a consistent source of high-quality leads.

 
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Pain Points

Search engine optimization generated qualified leads, but it served more as a broad catch-all and lacked the precision needed to target their ideal customer: tech startup founders. To address this, the MSP launched an aggressive in-house LinkedIn campaign. Despite publishing dozens of posts, their social media efforts failed to deliver meaningful ROI.

  • Generic social media content not tailored to the unique needs of their buyers
  • Low ROI from inbound marketing
  • Difficulty controlling revenue growth
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Solution

By implementing Founder-Led Marketing, we positioned their team as trusted IT experts within the startup community. Combining organic and paid LinkedIn strategies, we helped the MSP attract high-quality leads that matched their ideal customer profile. Leveraging LinkedIn’s precise targeting capabilities, we reduced wasted ad spend and ensured every dollar was focused on delivering the right message to the right audience at the right time.

  • Founder-Led Marketing
  • Proven MSP social media playbook
  • Inbound high-intent leads
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Results

Our campaign generated 36 MQLs in 120 days. Based on conservative estimates, this $9k investment in paid ads produced over $129k in weighted pipeline. 

  • $129k in pipeline generated in 1200-days
  • Consistent lead generation
  • Qualified ready-to-buy leads

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