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CASE STUDY

$500k of Pipeline Generated in 60-Days with SEO

The story of how we helped an MSP generate over $500k in pipeline in under 60 days with SEO.
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The Goal

Double in Size Through Organic Growth

 

A Minneapolis-based MSP had an ambitious goal: to double in size through organic growth, driven entirely by sales and marketing. The company had about 40 employees and a strong reputation in the city. However, there was one challenge. Nearly all of its leads came from repeat referrals. To grow predictably, the MSP needed a consistent source of high-quality leads.

  • Double in size organically
  • Build local brand awareness
  • Develop a predictable lead generation source
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THE CHALLENGE

Inconsistent Lead Flow from Weak SEO

 

For years, the MSP had worked with a generalist SEO agency that wasn't experienced in the MSP industry. As a result, the implemented SEO strategy struggled to deliver a positive ROI. Months would go by without a single lead. Frustrated, the MSP reached out to us for help.

  • Generic SEO strategy not tailored for MSP industry
  • Poor ROI from SEO campaigns
  • Improper geo-based keyword targeting
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The Solution

Maximize Search and AI Visibility with Founder-led SEO

 

Because we specialize in search engine marketing for managed service providers, we started the project with a clear plan to outperform the local competition. Our strategy is built on the idea that people buy from people. Content from monthly podcast-style interviews allows us to showcase the MSP’s unique value while building trust with prospects. We then distribute this content across multiple channels to maximize visibility in search and AI platforms.

  • Proven MSP SEO framework
  • Founder-led marketing that naturally builds trust
  • Visibility in Google, ChatGPT, and other search platforms
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THE Outcome

$500k in Pipeline within 60-Days of Launch

 

Within 60 days of launch, the campaign generated $500K in pipeline. Each week, several high-quality leads book time to meet with the MSP’s sales director. Some leads are smaller, such as a 15-person architecture firm. Others are larger, like a 20-site healthcare organization seeking managed cybersecurity. Despite their differences, they share two important traits: they have budget allocated to solve their problem, and they trust our client from the very beginning of the engagement.

  • $500k in pipeline generated in 60-days
  • Consistent lead generation
  • Qualified ready-to-buy leads

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