Our Story
Who we are.
The story of how a couple, Tanner and Tera, started a one-of-a-kind marketing agency in the IT services niche
About Us
A different kind of MSP marketing agency.
Tanner and Tera founded DYAD out of a simple conviction: the traditional agency model is broken.
Too often, businesses are asked to commit to large monthly retainers with little accountability for what those dollars actually produce. That model may work for enterprise organizations with massive marketing budgets and long timelines. But for small, nimble MSPs, every dollar matters. Marketing needs to create measurable progress, not just activity.
DYAD was built to operate differently.
We treat every dollar our clients invest in marketing as if it were our own. That means challenging unnecessary spending, prioritizing the strategies most likely to create growth, and holding ourselves accountable to outcomes instead of deliverables.
Because when you are trusted to help grow someone else’s business, you should feel the weight of that responsibility.
