MSP LinkedIn Ads
Close bigger deals with MSP LinkedIn ads.
Use MSP LinkedIn Ads management to target high-value accounts with thought leadership and insightful content.
Rated 5 of 5 stars
The Problem
Your MSP wants larger clients but doesn't have a scalable acquisition method.
80% of B2B decision makers spend time on LinkedIn every day.
Most managed service sales teams rely on cold calling to reach high-value prospects, but most companies are not ready to switch providers. As a result, sales teams have a hard time staying top-of-mind. LinkedIn Ads can help managed service providers build awareness and trust with prospects at scale. By showing up consistently with relevant, helpful messaging, MSPs can warm up the market long before a buying decision is ever made.
The Solution
Target your dream prospects with LinkedIn's advanced targeting.
Your dream prospects are on LinkedIn every day. With the right setup, your MSP can use LinkedIn to build awareness and trust at scale. That way, your MSP will be positioned as the obvious choice when the buying moment arises. DYAD specializes in deploying advanced LinkedIn ad campaigns for MSPs that combine precision with cost efficiency.
AI-powered prospect identification
Enhanced AI prospect scoring to ensure your target audience aligns with your ICP.
Deal activation campaigns
Target the entire buying committee within active deals to accelerate sales cycles.
Multi-stage campaign setup
Transform cold audiences into warm, ready-to-buy leads with a multi-stage funnel.
Proprietary audience retargeting
Avoid LinkedIn’s 300 audience size requirement with our proprietary retargeting setup.
Features
Everything your MSP needs to accelerate MRR with LinkedIn Ads.
From content creation to audience identification and campaign setup. Our team will manage every aspect of your LinkedIn ads paid media program and deliver a fast time-to-value.
Audience Creation
Identify prospects high-value prospects in market that are a great fit for your MSP.
Content Creation
Develop and deploy handcrafted case studies and lead magnets to support the lowest CPL on LinkedIn.
Campaign Setup
Best-in-class campaign setup featuring complex multi-stage target and lead acquisition strategies.
CRM Integration
Unified data across LinkedIn and your CRM for complete visibility into your most engaged prospects.
Account Targeting
Support sales-led activities with one-to-one and one-to-many account targeting configuration.
Retargeting Ads
Stay in front of in-market prospects on LinkedIn and the LinkedIn Audience Network (LAN).
Together we'll help you dominate your market in 3 steps.
Phase 1
Website Setup
Build or optimize your website to create the foundation needed to generate visibility, traffic, and new opportunities.
Phase 2
Obtain Visibility
Deploy an aggressive SEO/AEO campaign to outrank your competitors and obtain visibility from in-market buyers.
Phase 3
Omnipresent Retargeting
Stay in front of qualified traffic across the web with retargeting ads that position your MSP as a trusted voice in the market.
LinkedIn Ads Case Study
$129k Pipeline Generated in 120 Days with LinkedIn Ads
DYAD partnered with a San Francisco-based MSP to build a predictable source of qualified leads from its ideal customers: Bay Area tech startups. Rather than relying on broad inbound marketing or generic social media content, we implemented a Founder-Led Marketing strategy combining organic content with highly targeted LinkedIn advertising. Within 120 days, the campaign generated 36 marketing-qualified leads and more than $129k in weighted pipeline from just $9k in paid ad spend.
- $129 in qualified revenue
- 36 qualifed leads generated
- <$200 cost per lead
Frequently asked questions.
Common questions prospective managed service providers ask us about our LinkedIn ad management services.
What results can I expect from LinkedIn ads?
On average, our MSP clients experience a cost per lead (CPL) of around $200 per lead and $1,000 to $2,000 per booked meeting.
Since we are targeting a refined audience made up of the most valuable target accounts, some MSPs are willing to spend even more per booked meeting. In some cases, the ROI can be justified to spend over $10k in advertisement costs to acquire a single multi-location prospect.
What is a realistic ad budget I need to set per month?
MSPs running retargeting ads can get by with spending less than $500/month in ads.
Managed service providers targeting a cold audience will need to use two or more stages to warm up the audience, build trust, and drive conversions. Multi-stage campaigns require a healthy amount of budget in excess of $1k per month.
How long does it take to see ROI from LinkedIn Ads?
Advertising your MSP on LinkedIn ads will deliver clear ROI in < 30 days for retargeting campaigns and ~60 days for multi-stage campaigns (as they require more time to progress the audience through each phase, ending with conversion).
How precise can I target on LinkedIn?
LinkedIn requires a minimum audience size of 300 prospects to run a campaign. DYAD uses a proprietary approach that allows us to effectively overcome this limitation.
As a result, we’ve deployed one-to-one campaigns at scale, where 100% of the content is tailored to a single target account, with individual audiences as small as 10–20 prospects.
Take your MSP to the next level. Partner with DYAD today.
Stop relying on repeat referrals as your only source for growth. Partner with DYAD and start closing net-new MRR from inbound marketing.
